I work hands-on with e-commerce content and structure, making sure product and campaign pages are clear for users and practical to run day to day.

A big part of my work happens inside CMS and e-commerce systems: planning page structures, building and maintaining modules, updating content, and improving how information is presented across categories and product pages. I’m used to working in different environments, ranging from brand sites to marketplaces and adjusting the output to each platform’s rules and limitations.

I’ve been involved from launch and onward: setting up and maintaining content, shaping how pages are built and updated over time, and ensuring the brand experience stays consistent as new products, campaigns, and updates roll out.

I also manage marketplace content, including Amazo - where structure, SEO requirements, and compliance are just as important as design. That means combining copy and visuals with platform guidelines, local audience adaptation, and ongoing refinements based on what performs and what needs to change.

Typical scope includes: page structure, module planning, product-page content, SEO-friendly on-page content, image/copy alignment, and ongoing maintenance.