Content Strategy
/ Social Media Management

For Avinode – a B2B tech company and online marketplace for private jet charter, I created and managed social media content that supported their editorial strategy. I combined visuals and copy to extend the message of long-form articles and developed a consistent tone of voice across channels.

I also built a detailed publishing schedule based on audience behavior, and handled planning, production, and distribution across LinkedIn, Twitter, and their internal channel System Home. Alongside that, I developed a monthly content plan with clear themes, helping the brand stay relevant and engaging to a niche professional audience within business aviation.