Stendahls
SP TECH is an e-commerce company that sells bags designed for creatives. It is a sister company to Scandinavian Photo. My role has been to develop and strengthen the brand’s visual identity through a cohesive graphic profile, marketing materials, and event design.
Lookbooks and Workbooks
I designed and produced visually engaging PDFs showcasing the company’s products, highlighting their unique selling points. These materials serve as both sales tools and sources of inspiration for resellers and end customers.
Graphic Profile
I developed a clear and consistent graphic profile for SP TECH, aimed at creating a strong visual identity that reflects the brand’s positioning and target audience. To ensure consistent visual communication, I created comprehensive guidelines covering imagery, layout, and graphic elements. These guidelines define the tone and style of communication, as well as rules for typography, image use, and color combinations.
Event Materials
For SP TECH’s events, I produced all graphic assets — from invitations and presentation materials to event decorations to social media. I made sure the visual communication was consistent and contributed to a cohesive brand experience.
Advertising
I created a large portion of the company’s digital advertising, including social media campaigns. By tailoring both messaging and visuals to different platforms and audiences, I ensured the ads were engaging and conversion-focused.
Amazon Brand Store & A+ Content
Developed their complete Amazon Brand Store and all A+ content, with a strong focus on the German market. I handled both the copywriting and graphic design, creating visually compelling and conversion-driven content tailored to resonate with German-speaking customers. The graphics are designed to be clear, engaging, and sales-focused, while maintaining a consistent brand identity across all touchpoints.
